Chan Kim and author Renée Mauborgne are co-directors of the INSEAD, Blue Ocean Strategy Institute and chaired professors of Strategy and International Management at the Boston Consulting Group. The book teaches you how to put this strategy into practice. What they found is that companies that create new niches, making competition an irrelevant factor, find a way to growth. Chan Kim and Renée Mauborgne in 2015, it is shown research of 150 successful people and people who failed in 30 different industries and saw that traditional explanations did not explain the method of the winners. In the book "The Blue Ocean Strategy", written by W. Got curious about this fundamental topic for business? Continue this reading with us and learn to sail blue oceans in the future! The book "The Blue Ocean Strategy" Here, the structure of the market will be explained. In contrast, the blue ocean strategy creates new market spaces, building new demands and results in sustainable growth. This trend may be exacerbated by technological advances.
Over time, markets become overburdened, product prices fall sharply and profits go away. One strategy example of that is the SWOT analysis by Michael Porter. Chan Kim and Renée Mauborgne as red oceans, market structures are known, and companies try to outperform their rivals for a part of an existing demand. In these strategies, called by the authors W.
"The Blue Ocean Strategy" shows that many of the business strategy of the past few decades had focused on competition.
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